DigitalBridge announced as joint winners of Startup of the Year at Retail Week 2015

Posted on:
15-Mar-2015

The DigitalBridge team were thrilled to be announced as Retail Week Startup of the Year 2015 on March 12th – along with fellow Manchester-based Startup Formisimo and Elevaate.

Following a busy week where the team were exhibiting at the Retail Business Technology Expo (RBTE) in addition to the Innovation Campus at Retail Week Live, expectations had already been exceeded by DigitalBridge being selected to pitch at the startup competition.

On Wednesday saw the first very exciting heat where DigitalBridge narrowly beat the other competitors to make it through to a place in the final. The final itself was full of all the things good finals are made up of; tension, passion, competitive spirit and risk-taking; in our case placing our trust in a live demo rather than slides!

Thankfully the presenters were not strapped up to heart-rate monitors; as the audience votes were displayed in real-time on the large screen the excitement was almost unbearable! Quite unbelievably, the vote resulted in a draw and the unenviable task to choose an outright winner fell to the team of expert judges. They in turn were miraculously saved by the Editor-in-Chief of Retail Week who decided that all three startups would share the award!

A very exciting and thrilling finale to what was a great conference!

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