Mixed-Reality company DigitalBridge named most innovative retail tech company by NVIDIA

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Mixed reality business DigitalBridge has been named as one of the most innovative technology businesses in the world’s retail sector by NVIDIA, after winning the California based tech giant’s retail inception scheme.

The Manchester based start-up beat 1,500 other small tech businesses from all over the world including Singapore, Germany and the US’s famed Silicon Valley to claim top prize in the contest, which recognised how the business was using new technology to revolutionise the retail sector.

Judges praised DigitalBridge’s use of mixed reality, artificial intelligence and deep machine learning to create a platform that allows consumers to virtually “try on” home décor products before buying them.

This overseas recognition in one of the world’s biggest technology competitions follows DigitalBridge’s success at John Lewis’s JLAB accelerator programme, which resulted in the business receiving investment from the retailer, as well as the opportunity to trial its product in store.

David Levine, CEO of DigitalBridge, which is based at Manchester Science Park, said: “This is a truly significant moment for our business. To have NVIDIA, one of the world’s biggest technology companies and leaders in deep learning technology, recognise the work we are doing as among the most innovative in our sector is a fantastic achievement.

“New technology is completely revolutionising how retailers operate and to be at the forefront of that change and leading innovation is an exciting place to be. More retailers are beginning to see the value of including visualisation technology in their offering, and we have some big announcements in the pipeline heading into the second half of the year.”

Jack Watts, deep learning start-up business manager at NVIDIA, added: “Start-ups are the drivers for the adoption and acceleration of technology in the retail sector and DigitalBridge’s convergence of mixed reality, artificial intelligence and machine learning made them clear winners in our eyes.

“They have developed a magical room visualisation platform that will completely revolutionise how people shop for their homes and solves a real problem in the industry.”

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