Mixed-Reality company DigitalBridge secures major investment from iconic UK Retailer John Lewis

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DigitalBridge, a mixed-reality company that users computer vision and machine learning to allow consumers to virtually “try on” home décor in their own homes has been awarded a major investment by iconic UK retailer John Lewis.19050-142

In addition to being recently named Partners’ choice at John Lewis’s accelerator JLAB awards in London, they were granted £100,000 after impressing senior executives with the commercial potential of the design tool.

The investment comes after a successful trial with John Lewis as part of the accelerator programme.

CEO David Levine said:  “This is a major boost and a real vote of confidence from one of the biggest retailers in the world.
“This investment will allow us to accelerate our ongoing recruitment process and invest more in research and development in computer vision and deep learning for the retail sector.”

DigitalBridge received the investment after revealing the importance of bridging the “imagination gap” which occurs when customers delay purchases because they can’t visualise how something will look in their home.

DigitalBridge’s virtual design tool, which can be integrated into a retailer’s own website, allows customers to place products within an image of their own rooms, allowing them to preview purchases before making a decision.


About John Lewis

John Lewis operates 48 John Lewis shops across the UK (34 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business.

John Lewis stocks more than 350,000 separate lines in its department stores and johnlewis.com across fashion, home and technology, and was named ‘Best In-Store Experience’, ‘Best Clothing Retailer,’ ‘Best Electricals Retailer,’ ‘Best Furniture Retailer,’ ‘Best Homewares Retailer’ and ‘Best Click & Collect Retailer’ in the 2016 Verdict Customer Satisfaction awards.

Johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the values of expertise, trust and customer service expected from the John Lewis brand.

You can follow John Lewis on the following social media channels:



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